SEO, aka Search Engine Optimization is a marketing tool focused on growing access or visibility in organic (non-paid) search engine results. SEO includes both technical elements and creative elements required to improve search ratings and search rankings, drive traffic, and increase awareness in search engines. There are many methods to work, style and improve SEO, from the words on your page to the way other sites link externally to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Other times SEO is writing good content that people want to read as it provides information. SEO is a mix of good grammar, great content and correct spellings. It is also a mixture of site maps, and indexes and other key things – such as the correct usage of keywords, meta tags and more.
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