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Choosing a Domain Name, also known as a URL, for your website isn’t always easy… or fun! Nearly every business owner runs into “that URL is taken, please choose another” at least once and did you know every single possible 3 character.com domain name has been registered. Getting the first domain of your choice becomes difficult, and at times you feel that you did not get the best domain ever! Choosing the right domain and making sure you get the best domain first is important. It’s more important than choosing your preferred license plate for your car or your mobile number ending with a 00-00. It’s likely that choosing your domain is more important than your Sunday morning breakfast ! It is so important in the fast paced internet growth pattern to get a URL that fits your business as soon as possible. Thinking ahead of marketing when choosing your URL is also important. What if your business grows from a service-business-only to include a product line? And what if you wish to go global! That URL can make all the difference in the world – quite literally!!!

Here are some tips why choosing the right URL for your business can boost your business success. A great fitting URL: (eg. Brand You / http://www.brandyou.in)

  • Makes the business easy to remember across all marketing platforms including social media such as Twitter, Facebook, LinkedIn, Pinterest, Google Plus, and more . You want to be remembered and not forgotten.
  • Shows credibility and professionalism across all aspects of the business.
  • Allows for business address emails to assure clients of direct contact. Your clients may be hesitant to email you at a free email address since they might see this instead: pooja@yes-this-is-my-business-and-not-a-scam.trustme.

When choosing a URL, you must also capture the audience of search engines. You are not just picking a URL that will look nice on your business cards.

One last important tip:

If you have a business name that is on the common side or on the popular side, then be sure to buy all the options available. This saves you from the hassle of someone buying a URL that you may need later, or worse – they may buy them and use them for something that you feel is inappropriate. So, buy up the .com, .org, .net, and any other ending you’d like to preserve. Who knows when you realize you need it?