The best way to focus on SEO is ‘Organic’. Print business cards with your website mentioned on it, promote your website through your emails via the Signature, ask people to visit your website to get additional information. Create unique and original content and avoid copying and pasting information from other websites.
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Many companies suggest using ADWORDS for SEO Improvement. Let’s be clear and honest. ADWORDS is used ONLY for Advertising your brand and not for SEO. ADWORDS does not affect Search Engine Optimization at all. It does not bring your website to the top of Search Engines like Google & Bing. So the next time you are told to buy or subscribe to ADWORDS, remember it’s a branding method and not a way for Search Engine Optimization.