What is Branding?
A brand is far more than its outward representation, like a logo, or advertising jingle and tagline. Marketing pundit Seth Godin’s defines a brand as, “the set of expectations, memories…and relationships that account for a consumer’s decision to choose one product or service over another.”
Whenever we try to recall a product the first name that clicks is called a Brand name.
Infact there are quite a lot many products whose name is now used to recognize them
Like Brand You, Heal, Xerox, Maggi, Parle G, Nescafe, Vespa, Honda, Bisleri, Scooty. Nirma.
Anybody who comes across these names will get the products clicked immediately.
Noodles – Maggi
Biscuits – Parle G
Coffee – Nescafe
Scooter – Vespa
Bike – Honda
Mineral Water – Bisleri
WG Scooter – Scooty
Brand You – Branding
Similarly the Logo, tagline and jingles also helps customers to recall the product.