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What is Branding?

A brand is far more than its outward representation, like a logo, or advertising jingle and tagline. Marketing pundit Seth Godin’s defines a brand as, “the set of expectations, memories…and relationships that account for a consumer’s decision to choose one product or service over another.”

Whenever we try to recall a product the first name that clicks is called a Brand name.

Infact there are quite a lot many products whose name is now used to recognize them

Like Brand You, Heal, Xerox, Maggi, Parle G, Nescafe, Vespa, Honda, Bisleri, Scooty. Nirma.

Anybody who comes across these names will get the products clicked immediately.

Photocopying- Xerox

Noodles – Maggi

Biscuits – Parle G

Coffee – Nescafe

Scooter – Vespa

Bike – Honda

Mineral Water – Bisleri

WG Scooter – Scooty

Brand You – Branding

Similarly the Logo, tagline and jingles also helps customers to recall the product.